Google has officially unveiled a vibrant new look for its Gemini logo, further demonstrating its commitment to colorful branding. This summer, the tech giant has been refreshing its aesthetics, beginning with the revamped G logo.
Recently, a rainbow-colored star design began to appear for Gemini, indicating a shift towards a more visually appealing identity. Colors play a significant role in branding and can dramatically affect perceptions.
Google has long embraced a rainbow palette, and even in 2025, that trend remains evident. The new design represents a significant evolution for Gemini, which previously focused on a darker palette of red, blue, and purple hues.
While these colors helped differentiate Gemini from other Google services, they often gave the logo a somewhat muted appearance. Last week, during a teardown of a Google update, a notable change was discovered: Gemini’s logo was transitioning from its usual purple tones to a full spectrum of Google’s signature colors.
This shift became more apparent with a recent update that included a new rainbow icon, suggesting a broader rollout of this design across various platforms. As of today, the Google Gemini X channel has proudly adopted the new rainbow star, marking a pivotal moment in the rebranding effort.
However, there’s still uncertainty regarding the extent of this colorful influence. While the Gemini app on the Play Store retains the previous blue and purple scheme, signs indicate that changes may be on the horizon.
With Google’s ongoing trend of incorporating vibrant colors into its branding, it raises the question of whether this refreshing approach will extend to other areas of its ecosystem. Many aspects are already colorful, but there may be more opportunities for rebranding.
Readers are encouraged to share their thoughts and suggestions for where Google might embrace a colorful transformation next.
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