Philips Hue is set to raise prices in the U.S. starting July 1, attributing the changes to tariffs. While specific new prices have not been disclosed, shoppers interested in smart home technology may want to act quickly to avoid the upcoming price increases. Historically, Philips Hue products are already on the higher end of the market, making this news particularly significant for buyers.
In a marketing email, Signify, Philips Hue’s parent company, hinted at the price hike and later confirmed it in a statement. They emphasized that the decision to increase pricing is a direct result of tariffs, suggesting that this might not be the last price adjustment related to tariffs. The statement read, “Signify will increase prices on our Philips Hue portfolio in the U.S., effective July 1, 2025, as a direct result of tariffs.
We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary.” While this situation is disappointing for smart home enthusiasts, it presents an opportunity for those looking to enhance their setups before the price increase takes effect. The official Hue store will reflect the new prices starting July 1, though it may take time for retail locations to implement the changes.
Consequently, it’s advisable for shoppers to explore their options soon. This scenario is not unique to Philips Hue. Other tech brands have recently faced similar challenges due to tariffs, highlighting a broader trend in the smart home market.
The tariffs, initiated by the Trump administration, are set to cause ripple effects across various companies and product categories. Given the uncertain landscape, potential price shifts at other brands could occur as well.
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