Google is collaborating with Roblox to launch a new experience designed for Play Points members. This partnership introduces the Diamond District, which features an obstacle course, mini-games, and weekly in-game rewards.
Members with Diamond, Platinum, and Gold status will enjoy exclusive access to a VIP vault, where they can claim special digital items for their avatars. Historically, Google has provided enhanced experiences for its users, including VIP events at San Diego Comic-Con and G-Star last year.
The current collaboration with Roblox is aimed at enriching the Play Points program by granting access to new merchandise and collectibles. From now until July 2, members can explore the Diamond District within Roblox, available in all regions where the Play Points program operates.
This area is filled with gems, special portals, and enjoyable challenges. For those who hold Diamond, Platinum, or Gold Play Points status, the VIP Vault awaits, offering unique digital items once members link their accounts to confirm their eligibility.
This additional step ensures that only qualifying members can take advantage of the exclusive treasures. Furthermore, all Play Points members will have opportunities to acquire custom merchandise.
Notable items include a Google Play x Backbone One controller, collectibles like mini fingerboards, and limited-edition gift boxes. Google plans to introduce even more items that can be purchased using points, collaborating with top developers and lifestyle brands to create a range of apparel and accessories.
This initiative not only encourages engagement within the Roblox platform but also rewards dedicated Play Points members with unique experiences and exclusive merchandise.
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