Google is beginning to incorporate ads into conversations with chatbots developed by AI startups. Following tests conducted last year, the tech giant has expanded its AdSense network to include ads within chatbot interactions. This initiative is a strategic move to further enhance its revenues, particularly as Google’s Search business significantly contributes to the company’s profits.
The integration of advertisements into chatbot exchanges is a natural progression for Google. As users increasingly rely on AI tools like ChatGPT for information, the traditional audience for Google’s Search could diminish. By embedding ads into chatbot conversations, Google is working to maintain its dominance in digital advertising while adapting to the evolving landscape driven by generative AI.
Test partners for this new model include AI startups such as iAsk and Liner. According to sources, iAsk displays ads beneath generated responses, while Perplexity permits brands to sponsor follow-up questions, allowing for targeted advertising tailored to users’ inquiries. This shift reflects an emerging trend where conversational AI environments aim to monetize user interactions without compromising the user experience.
As generative AI continues to reshape how people seek information, companies like Google are keenly aware of the potential threats to their traditional revenue streams. By experimenting with ad placements in chatbot conversations, Google is not only responding to competition but also exploring new avenues to connect users with brands. The evolving relationship between chatbots and advertising signifies a significant moment in the digital landscape, with implications for both consumers and marketers moving forward.
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