Recently, Google Search introduced its latest experiment called Preferred Sources, which aims to enhance user experience by allowing individuals to select their favorite news publishers. This service is part of Google’s ongoing efforts to provide more relevant content in search results, particularly in the Top Stories section. When Google Search launched in the late 90s, it revolutionized the way users accessed information, surpassing competitors like Lycos and AltaVista.
However, many users today express dissatisfaction with current search results, citing issues with low-quality sites and excessive sponsored content. To combat these problems, Preferred Sources offers a potential solution by enabling users to prioritize results from trusted news outlets. To participate in this experiment, users must opt in to the testing phase.
Once activated, users can select their preferred news organizations, ensuring that their articles appear more prominently in search results. It is important to note that this feature is limited to Top Stories and does not apply to social media content or personal blogs. After enabling Preferred Sources, users can easily mark their chosen sites with a star icon.
While selected sources may not dominate the results, they will be highlighted when relevant articles are available. Additionally, a new section beneath the Top Stories will showcase content exclusively from these selected publishers. As of now, users in the US and India are expected to access this feature through Search Labs; however, some have encountered difficulties when trying to activate it.
Although Google has announced the experiment, many are still waiting to experience the capabilities of Preferred Sources firsthand and discover how it will refine their search results.
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