Max has quietly increased its commercial load, raising the amount of advertisements shown during streams by 50%. Back in February, the platform announced that ad placements increased from 4 minutes per hour to 6 minutes, a change that went largely unnoticed until now.
Streaming services are facing pressure to maintain their profitability, leading many to add more commercials to their content. Recently, Amazon’s Prime Video confirmed a similar move, increasing ad time from 2-3 minutes to a range of 4-6 minutes per hour.
This trend highlights a broader shift within the streaming industry, where companies are finding subtle ways to adjust the viewer experience without outright raising subscription prices. Max offers various subscription tiers, including premium ad-free options at $21 per month for 4K and $16 for standard 1080p.
However, there is also a basic plan available at a reduced price of $10, which includes advertisements while maintaining 1080p quality. According to Max’s support page, subscribers to the ad-supported plan can expect ads to play before and during shows, totaling around 6 minutes of ads per hour.
This marks an increase from the previous announcement, which cited only 4 minutes. While both Max and Amazon are not alone in implementing these changes, the transparency in their communication regarding ad load increases is commendable.
Such clarity allows users to understand what they should expect when subscribing to these services, even as the industry increasingly accommodates ads in line with rising production costs and inflation. If you have any insights or tips regarding this topic, feel free to reach out to our team at the provided email.
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