Klarna is making an unexpected entry into the mobile carrier market. The fintech company recently announced its plans to launch a mobile service within the next few weeks, starting with a single monthly plan priced at $40. This service will initially be available in the United States, with plans to expand to the UK, Germany, and other markets later this year. The $40 plan will offer unlimited data, talk, and text, backed by nationwide coverage through AT&T.
Users can expect no charges for activation or cancellation. The service will also allow customers to retain their existing phone numbers or receive a new one, thanks to instant eSIM activation. Klarna aims to provide a seamless experience by enabling users to activate their phone plans directly through its app, enhancing convenience for existing users. Klarna recognizes that many Americans find switching phone plans to be a daunting task.
The company’s goal is to simplify this process, ensuring there are no hidden fees, flexible contracts, and an overall smooth setup experience. As they move into this competitive space, Klarna is positioning itself to cater to consumers looking for an easier way to manage their mobile services. The initial rollout of Klarna’s mobile service will be targeted at U.S. consumers, who are invited to join the waitlist. Following this launch, Klarna plans to expand its offerings to international markets while also introducing premium and international plans later in the year.
This unique development highlights a growing trend of non-traditional companies seeking to enter the mobile carrier space.
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